Promotion of ad tech industry stalwart Greg Carroll to UK Country Manager signals the strengthening of’s position in Europe and beyond. – the leading European programmatic video private exchange software provider – has taken steps to consolidate its position in the UK by appointing Greg Carroll as UK Country Manager, as the company continues its rapid expansion throughout Europe and beyond.

Carroll first joined in 2014 as Head of Publisher Development UK, and has been instrumental in building relationships with publishers and the AOP (Association of Online Publishers). With almost ten years’ experience in digital business, Carroll has spent the last five years focused on programmatic advertising.

Carroll’s promotion follows a time of noteworthy growth for, which has doubled in size since January 2014 and witnessed significant expansion within the UK, a key market for the company. Based in London, Carroll will report to the company’s General Manager EMEA, Massimo de Magistris. He will work alongside the Vice President Demand Sales EMEA, and the Head of Product – also located in London – and will be responsible for developing relationships with’s current and prospective broadcaster and publisher clients.

“The UK is a significant step in our global expansion. Greg Carroll is a strong leader with a great deal of programmatic, ad tech and publisher relationship experience. This promotion addresses the market needs for publishers to control the monetisation of their video inventories,” commented Massimo de Magistris,’s General Manager EMEA. “Carroll is drawing on his extensive experience gained as former Head of Publisher Development at PowerLinks Media, where he encouraged some of the largest UK and US publishers and networks to adopt programmatic trading.”

Greg Carroll, UK Country Manager,, commented: “Through building relationships with premium publishers such as TV broadcasters and large media groups, I have seen first-hand the need for a full technology stack to unify the inventory selling process, which is now possible through the integration of our next-generation supply-side video software. Publishers still have business concerns that need to be solved to ramp up programmatic video and I’m confident our unique approach and focus on building private exchanges will match their needs. I’m delighted to head’s UK operations, and look forward to taking the programmatic video market to the next level.”