Digital Element, the leading provider of IP geolocation technology, today announced that The ADEX, one of the world’s foremost Data Management Platforms (DMP), has deployed its NetAcuity Edge(TM) hyperlocal IP geolocation technology to enrich data sets, improving audience understanding and targeting ability. The ADEX is a next-generation DMP that aggregates, segments and analyses data. This data enables advertisers, publishers and agencies to learn more about their audiences, providing actionable insight to help serve relevant content and advertising that instantly connects with consumers. By incorporating IP geolocation technology into its DMP, The ADEX can now provide granular location information while maintaining user anonymity. Additionally, location can be combined with other demographics to enhance targeting capability and advertising effectiveness. “Having tested several vendors, Digital Element was by far the best performing IP provider, offering the most detailed and accurate data across all countries globally,” explained Dino Bongartz, CEO of The ADEX. “We are expanding into APAC and other new markets, so choosing a partner with global market presence and a strong reputation in the industry was important to us. Digital Element was by far the best option and we place a high value on the partnership. Since adopting the technology, our clients have reported an uplift in conversion rates of up to 25%.” Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy. Kate Owen, Digital Element’s Vice President, Northern Europe, commented: “We are very excited to work with such a forward-looking and rapidly developing company as The ADEX to improve their DMP offering. Our highly accurate geolocation data will enable the company to provide the most granular and in-depth insights to their clients, enabling more improved audience segmentation. This helps deliver meaningful content and advertising that drives better user engagement and ROI.” The ADEX joins some of Digital Element’s other high-profile data management and advertising platform clients including Microsoft, Webtrekk, Qubit Digital, Adform, Crimtan, Weborama, Vibrant Media, Admedo, Wiredminds, Eyeota, Infectious Media, MediaMath, DoubleClick, Cxense, Lotame, Krux, AOL’s ADTECH and Yahoo’s BlueLithium.