The Performance Marketing Insights conference has today unveiled its first keynote speaker, alongside a full European agenda.
Marketing technologist Michael King will headline a programme that boasts key representatives from the likes of Media Markt, Yahoo!, Salesforce and eBay.
Europe’s largest performance advertising conference promises a line-up of thought-provoking presentations, panel discussions and case studies alongside an array of opportunities for networking over the course of two days.
Speakers will be joined by sponsors and exhibitors including Tradedoubler, zanox, RetailMeNot and Ingenious Technologies AG, creating Europe’s number-one gathering of the performance marketing industry.
Last year over 1,000 attendees from 44 different countries descended on the Estrel. This year’s agenda also carries an international feel, attracting speakers from all over the world.
Keynote speaker Michael King is a marketing technologist - equal parts marketing and technology. He leads an agency called iPullRank which specialises in content strategy, audience research, social media, SEO and marketing automation.
His keynote session vows to ‘overhaul content marketing as we know it’. With brands and advertisers harnessing the power of engaging and relevant web media, it’s no surprise to see content marketing arrive in the mainstream.
It’s often overlooked, however, that content is operating right at the heart of many B2B and B2C strategies, and is continually proving a key point of focus for businesses. But with adoption and crowds of experts comes rivalry of the highest level. With so many on the content trail, Michael will reveal how you can develop your own strategy to stand a cut above the rest.
"Cutting through the noise"
Almost 40 sessions will provide insights into the mechanics of performance marketing campaigns from the likes of CNN, Forbes, Coca-Cola, Walmart and Amazon.
Day one will take on subjects such as personalisation, investment in content and consumer behaviour, while day two will see experts drill down on specifics like basket abandonment, success in search and the single customer view.
Robert Schneider, COO at Ingenious Technologies, was impressed with agenda's variety of sessions.
"This year's PMI: Europe agenda boldly reflects the themes that advertisers, agencies and publishers deal with today. Conference participants can look forward to a wide range of inspiring presentations, provocative panel discussions with leading industry experts, as well as innovative technology pitches.
"Compared to the last year's, the topics are grittier and more hands-on, which reflects the heated battle for added value and budgets in the performance marketing world."
Eric Weaver, Chief Social Officer, G-14 Countries, IPG Mediabrands, spoke of performance marketing's value in today's marketing melting pot.
“PMI: Europe is an exciting event for me because performance marketing is definitely the new 'sexy'. Our clients are under tremendous pressure to produce results - and to ensure that their efforts are highly-optimised and their expenditures are high–performing across all channels.
"Social media in particular has been a vague area for many clients in terms of performance. Many of my clients feel a bit stuck at the moment – needing to grow their reach across social channels, yet finding it difficult to justify paid budgets.
"Fortunately new software tools are coming to market that help social teams justify their expenses and demonstrate measurable performance. I’ll be talking about a valuation model that is getting huge traction amongst clients and the new software tools that allow us to quantify social media performance.”
Ahead of his session Lothar Krause, VP Global Advisory Services at Sociomantic Labs Berlin, spoke of the value of the conference.
"We are excited to meet with European industry experts to delve into the topics that keep us up at night: CRM strategy, data, multichannel, personalisation, mobile, attribution - there's a lot performance marketing professionals can get out of this event."
The editor at event organiser PerformanceIN, Chris Johnson touched on the strength and variety of innovation displayed in the European agenda.
“We’re extremely pleased to offer such a diverse line-up for our return to Berlin,” he commented.
“This agenda pays tribute to the latest successes cutting through the noise and direction the industry’s moved in since last year.
“PMI: Europe 2015 is set to put faces to some of the most pioneering brands in performance marketing, sharing knowledge on everything from performance metrics to content marketing.”
Conference organisers are offering performance marketing professionals in the early stages of their careers the chance to attend the event for free, as part of the bursary scheme.
The deadline for applications is Friday, May 15, with the bursary open to anyone that hasn't previously attended the event - offering the next generation of performance marketing the chance to take advantage of the information being shared. Applications can be made online here.