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INside Events: Performance Marketing Celebrates PMAs 2015


Park Lane’s Grosvenor House Hotel opened its doors to over 1000 performance marketing representatives on Tuesday evening (April 28), to celebrate a year of outstanding work at the ninth annual industry awards, co-sponsored by Performance Horizon Group (PHG).

PerformanceIN greeted guests in PMA-style; company photos against a checkerboard backdrop and a welcome drinks reception worthy of the glamorous troupe of attendees gracing the red carpet.  

Adorned with chandelier decor the Grosvenor’s Great Hall was a throng of anticipation as guests seated for a three-course menu of Loch Fyne salmon tartare, Cornish lamb “en croute” and lemongrass crème brûlée.

After dinner, with the postprandial networking in full-swing, the lights were dimmed and the Performance Marketing Awards were alive once more with a striking opening.  

Awards host Beardyman’s remarkable talent for beat-boxing wowed the audience, and set the tone for the innovation and creativity they were to be witness to as the winners were finally announced.

Amongst an exceptional list, the PMAs saw 8 Million Stories claim the highly-coveted Grand Prix Award, NOW TV’s Jenna Pain crowned Hot Shot Rising Star and Affiliate Window voted Industry Choice of Network for a third year in a row. Further highlights can be read here.

With the final award presented, the champagne was popped, winners were toasted and the dancefloor was filled to see out another triumphant year for the industry at the Performance Marketing Awards 2015.

Can't spot yourself in the photos? Tweet @pm_awards #PMAWARDS your pics from the night!

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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