Popular scrapbooking website Pinterest has made it even easier for marketers to use its platform for business with the launch of new tools.

The Marketer Development Program allows partners to gain access to new features, such as pin scheduling, enabling them to effectively deliver more engaging content and ads to potential consumers on the platform.

Partner companies such as Buffer, Shoutlet and Sprinklr will now be allowed to publish content directly to Pinterest on behalf of their clients, which include marketers and media companies.

These partners will tap into Pinterest using an application programming interface (API).

The San Francisco-based network said it would also start beta testing an advertising API with a selection of its partners to enable marketers to buy its ads, known as “promoted pins”, more easily.

Pinpointing performance

Many forward-thinking companies are already putting their content on Pinterest. What the online bookmarking service is looking to achieve is a program which gives these companies the tools to use Pinterest more effectively.

Furthermore, the virtual scrapbook aims to provide these companies with performance feedback, enabling them to assess what is working and what isn’t, giving them the opportunity to improve their offer.

For its limited partners, currently just ten in total, the company holds “Pinstitute” sessions, inviting agencies and companies within the marketing industry to provide constructive feedback.

Ultimately, Pinterest’s goal is to guide its partners to produce the best content possible.

The first partner event will be held tomorrow (April 28) and will seek to guide developers through the new API services.