With the ninth annual Performance Marketing Awards just days away, we look back at the events and opinions scattering a week heady with anticipation.

On the lips of every digital marketer, perhaps to the point of overuse, it was #Mobilegeddon that took the headlines. The event’s hashtag even trended worldwide on Twitter, going some way to demonstrate the scale of significance Google’s latest update will have on digital.

Don’t panic

The bloggers were swift to post their early findings as site owners awaited with bated-breath, but Google suggested it may actually take a ‘week or so’ before the impact of its work will be evident.

If you’re still panicking about your upcoming rankings, our experts on SEO, WeClick Media, have shared a technical five-step guide for surviving the update.

Relationship advice

There are several straightforward ways that you can ensure you’re top of the list with your publishers. Flipit’s Ashley Howe explored tips for gaining as much in our masterclass this week.  

And speaking from a different side of the fence, Affiliate Window shared some pointers for maintaining strong communications with advertisers, ensuring you’re kept at the fore and not forgotten about.

Content marketing

With plenty of discussion around voucher codes and a focus on content marketing this month, we asked affilinet’s Helen Southgate if large networks could ever drop incentives and voucher code sites in place of bloggers. Her answer? A resounding no, but you can find out why here.

Finally, 2014 was the first year in which the majority of web consumption originated on mobile devices, smartphones, and tablets. Speaking this week, Yoni Argaman of New York-based Inneractive shared his views on why m-commerce lends itself to fulfilling the full potential of native advertising.

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