Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, announced today the general availability of Ad Builder for HTML5.

Sizmek’s Ad Builder is a web-based, rich media authoring tool that allows users of the Sizmek platform to quickly create engaging HTML5 ads for mobile and desktop environments.

With this version of Ad Builder, Sizmek extends its HTML5 ad-creation capabilities that are now available together with its award-winning ad serving, analytics, and customer service offering, allowing customers to quickly create original HTML5 rich media ads in the same Sizmek MDX platform where they manage, analyse, and optimise their online campaigns. 

The tool is designed to be easy to use without advanced coding skills. A variety of actions and animation controls can be combined to produce complex interactions and synchronised and sequential animation.

Additional features of the new authoring tool include:

· Mobile Dynamic Creative which allows ads to be easily personalised and optimised at scale. 

· Native mobile interactions and mobile ad templates are available for the devices where users spend the majority of their time. 

· Built-in features include video, image/video galleries, and social sharing are pre-built, eliminating the need for advanced coding expertise. 

· Ad Builder can be used to easily create standard banners, rich media polite and expandable banners. 

Rory Hallam, Media Director at Thinkjam said, “Ad Builder for HTML5 gives us another option when creating complex HTML5 ads for our clients. The built-in features are easy to use, we’re able to build animations to really make the ad units unique, without the complexities of having to code them.”

“Our goal is to provide multiple ways to create ads and to help our clients easily transition from Flash to HTML5,” explained Alex White, VP Product at Sizmek. “Ad Builder for HTML5 gives our users multiscreen authoring capabilities that are a key element of Sizmek’s end-to-end mobile solution.”