Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025.

Affiliate Partnerships Creator Economy Influencer Marketing

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.

Influencer Marketing Creator Economy

Algowatch: April Updates

Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.

Influencer Marketing Creator Economy Affiliate Partnerships

Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds

According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.

Creator Economy Affiliate Partnerships

USPA 2025 Winners Revealed: Recognising Top Partnerships

After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.

Influencer Marketing Creator Economy

Creator Compass: France

Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.

Creator Economy Influencer Marketing

GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming

With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.

Creator Economy

Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn

Meta’s core advertising business may face a $7 billion loss this year from the impact of Donald Trump’s aggressive tariffs on China, which are affecting retailers there.

Creator Economy

Industry Reacts to Google Third-Party Cookies Reversal

Google has decided against rolling out a new prompt related to third-party cookie usage in Chrome. Here's what some key industry members think of the move.

Creator Economy Influencer Marketing Newsdesk

“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie

Brand new creator agency Bobbie launches at PI LIVE x IMS USA.

Newsdesk Influencer Marketing

Omnicom Media Group Unifies Influencer Marketing Under Creo Brand

Omnicom Media Group has consolidated global influencer marketing under the Creo brand, shifting influencer services across over 40 markets.

Creator Economy Newsdesk Influencer Marketing

Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships

Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.

Creator Economy Influencer Marketing Newsdesk

BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive

BeReal recently announced the launch of its first advertising platform in the US. The platform has been in the works since the social media app launched in 2020.

Influencer Marketing Creator Economy

Creator Compass: Germany

Germany has a thriving creator economy that is only growing. With one of the largest budgets for influencer marketing, what are some of the key standouts that have shaped the German industry?