CJ Affiliate by Conversant, the global affiliate solutions provider, has installed Anne Delhon as the group’s country manager for the UK.

Delhon’s new role will see her reporting to Charles Delamain, the company’s European managing director, following a stint as head of international sales at rival group Tradedoubler.

Her responsibilities as part of the EU executive team will include the overseeing of CJ Affiliate’s strategy and growth targets in Britain, which remains a key market for her new employer.

In addition to the group’s London office, CJ Affiliate also boasts physical presence in Madrid, Stockholm, Paris, Munich, Durban and seven US cities.  

New role

Delamain has already come out to laud the new arrival, touching on what Delhon will bring following an 18-year-long career in affiliate and media sales.

“We’re delighted to welcome Anne to manage our UK business,” he commented. “She brings huge experience in domestic and international client management and development, and will be a key figure in building on CJ’s excellent reputation for client service and program growth.”

Delhon herself added: “One of the key reasons I joined CJ is because, as part of Conversant, we are well placed to lead the industry in the development of truly personalised affiliate marketing. 

“I’m looking forward to helping drive the business forward and working closely with my colleagues across Conversant Europe to help achieve this.”

Right message, right time

Delivering tailored messages through the affiliate channel represented a key focus for CJ Affiliate in 2014. The group is part of the same family as ValueClick Europe – a personalised digital marketing provider which rebranded as Conversant Europe last year.

Meanwhile CJ Affiliate continues to experiment with services aside from its affiliate programme management, including call-tracking software and tools for measuring mobile app engagement.