With mobile purchasing on the up, the pressure will be on marketers to take advantage of the opportunities presenting themselves in a world where one in three transactions will involve multiple devices.
That’s according to Criteo’s chief product officer, Jonathan Wolf, who took to the ADARA stage at Advertising Week Europe on Tuesday (March 24) to spread word of m-commerce’s explosion to those in attendance.
PerformanceIN caught up with Jonathan after the session in an effort to establish the key points for marketers and also the effect this could have on the performance side of the industry. You can watch our full interview with him below.