With all the buzz around social media, the explosion of mobile and programmatic display, it’s easy to brush past some of the mainstays that have helped digital account for such a large chunk of our marketing spend.

Over 40 years after the first electronic message was sent, email remains a critical element of marketing strategy; handing brands a direct line of communication to their customers and helping them distribute exclusive rewards.

Seeking information on the state of the channel in 2015, PerformanceIN caught up with Jenna Tiffany from Communicator to discuss data reforms, personalisation and what the future might hold.