AOL Clients Will Be Able to Activate Cross Screen Audiences at Scale on Top Two Social Platforms
AOL Inc. (NYSE: AOL) has announced that it has entered into a global platform licensing agreement with Kenshoo, the industry leader in agile marketing software. Through this agreement, AOL clients will gain access to inventory on two of the world’s largest social platforms. The solution will be a fully managed service to clients both in the United States and internationally.
Clients using ONE by AOL, an open media planning and management platform that continually gets “smarter” as it analyses new campaign data, will have access to the social inventory at scale. Advertisers will now be able to leverage AOL’s proprietary, predictive and first-party audience segments for targeting Twitter inventory, as well as all desktop and mobile, native and video inventory on Facebook, via the Kenshoo platform. The predictive analytics engine of ONE will provide immediate insights – including attribution – on metrics such as reach, frequency and performance across all screens and formats.
“The more data and insights an advertiser can put through a single, holistic and open platform, the better the analysis and decision making will be,” said Chad Gallagher, Global Director of Mobile, AOL. “We will provide fully managed services to our clients and direct access to all desktop native, and mobile inventory on the top social platforms.”
“This partnership will help marketers who have had to manage multiple data sources and solutions in order to get a holistic and accurate picture of their customers and those showing intent,” said Gary Nafus, Managing Director, Americas, Kenshoo. “Now AOL can put this larger data set to work through one platform, provide deeper audience insight, and utilise Kenshoo to drive performance from social at scale.”
ONE by AOL, an open, data-driven programmatic ecosystem for brands, agencies and publishers, will be launching soon.
AOL (NYSE: AOL) is a media technology company that simplifies the Internet for consumers and creators by unleashing the world’s best builders of culture and code. As the 4th largest property on the Internet, with nearly 250 million consumers of its world-class collection of premium brands every month, AOL operates at scale, connecting tens of thousands of publishers with thousands of advertisers on its global and programmatic, content and advertising platforms. AOL is positioned at the center of the disruption of how content is being produced, distributed, consumed and monetised and its opportunity lies in shaping the future of the digitally connected world for decades to come.
Kenshoo is the global leader in agile marketing software. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly £220 billion in annualised lient sales revenue through search, social, mobile, and display advertising. Kenshoo is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include Accor, GroupM, Havas Media, John Lewis, and Tesco. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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