Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. This week we head to Bucharest to meet the founder of Brainient. 


Emi Gal

Job title and company:

CEO & founder, Brainient.

In one sentence, how would you describe what the company does?

Brainient gives clients the tools to create rich, engaging and interactive video formats which can be delivered across a range of devices and reported on in real time.

What are the company’s unique selling points?

We’re the only interactive video solutions provider able to run campaigns across all UK broadcasters and have recently expanded our operation into other European markets. Our tools are used globally, across the video ecosystem.

Within the last six months/year, what stands out as the company’s major milestones?

Over the last 12 months we have experienced another year of 400% revenue growth and have successfully signed deals with all of the UK’s major broadcasters. Making us the only interactive video advertiser to have done so.

Duration in current role:

Five years.

Where are you based?

London & Romania.

What are your main job responsibilities?

As CEO I oversee the operations of the company across Europe, working directly with our commercial team to secure new business opportunities and support our existing clients. I report into our board of directors to ensure we are meeting Brainient’s ambitions as we continue to expand into new countries, working alongside my co-founder & CTO in Romania to deliver the best technology in the interactive video space.  

Take us through what you get up to on a typical working Monday: 

Wake up at 6am, head to the gym for 6.30am-7am. Arrive in the office by 9:30am – 10:00am and attend internal management meetings.

Second half of the day, plan for the week and attend weekly marketing meeting where we discuss activities, performance and brand related items. Evenings are generally for client dinners or hanging out with friends.

What top three websites can you be found browsing during your lunch hour?

  • TED.com
  • Brainpickings.org
  • Techmeme.com

What are your top three tips for someone looking to get their hands on a job like yours?

  1. Find a problem in a big market.
  2. Find people smarter than you to work for you.
  3. Never give up.

Career-wise, where do you see yourself in three years’ time?

Running the world’s largest interactive video platform.

Tell us one thing people at work don’t know about you?

I can speak some Mandarin and I set myself annual challenges, such as trying to read a new book each week. This year I’ve started the Elder Project, where I aim to interview an elder each day during the week and publish the interview.