Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced it is joining the newly renamed Facebook Marketing Partners Program, formerly the Facebook PMD Program. As part of this, Acxiom’s audience data and onboarding capabilities in the United States, France, Germany and the United Kingdom, will be available to Facebook marketers globally.
Acxiom’s data -which is available in Facebook as Partner Categories through the Ads API, Ads Manager, and Power Editor- allows marketers to select specific audiences based on Acxiom’s interest and behavioural data. By leveraging insights beyond social data, Partner Categories can enable marketing campaigns to perform better, deliver more value and become more relevant to consumers, all in a privacy compliant manner. This in turn helps Facebook’s advertisers to better connect with people more inclined to buy certain products or services.
Under the new Facebook program, marketers will be able to take advantage of Acxiom’s marketing technology expertise in areas such as cross-channel recognition and data onboarding, and as a result, more efficiently organise partners based on their specific needs grouped by country, specialty and industry.
“As part of the new Facebook Marketing Partners Program, we’re pleased to further extend our services and expertise to marketers globally,” said Dana Hayes group vice president, global partner development at Acxiom. “We are looking forward to continuing to deliver effective marketing practices and data-driven consumer experiences for brands all over the world.”
For more than 45 years, Acxiom has been a global leader in marketing data. Its clients include 47 Fortune 100 companies, which rely on Acxiom’s rich and highly accurate data to reach their targets online and offline. Some of these clients include:
• Eight of the top 10 insurance providers
• Seven of the top 10 credit card issuers
• Seven of the top 10 retail banks
• Seven of the top 10 retailers
• Seven of the top 10 automotive manufacturers
• Seven of the top 10 U.S. hotels
• Six of the top 10 telecom/media companies
• Five of the top 10 technology companies
Follow the link to learn more about Audience Onboarding or contact DATAGURU@acxiom.com for additional information about Custom Partner Categories.
For more information about Facebook Marketing Partners and Acxiom solutions for Facebook please visit http://facebookmarketingpartners.com/