The IAB’s delivery of new guidelines for native advertisers and publishers kicked off a fruitful week of content at PerformanceIN as our in-house contributors and guest authors cut through the headlines.

‘Visual cues’ and the demonstrating of ‘commercial arrangements’ were cited as must-haves within the latest batch of rules for native ads. The IAB found itself in the news just days later with its progress report on adoption of ad trading through viewable impressions.

This week also saw the release of Q4 results for AOL and Publicis Groupe, both of whom will be looking to put the bad memories of 2014 behind them judging by how some sections of their balance sheets panned out.

PI’s profile slot was graced by Graham Wylie, senior director EMEA & APAC marketing at AppNexus, while Quantcast’s MD in Deutschland, Paco Panconcelli, shared wisdom in our Boardroom series.

Elsewhere our readers picked up crucial tips on driving loyalty with content, making the most of second-screening and, with Valentine’s Day just around the corner, finding the perfect attribution partner.

On a side note, don’t forget that you can now pledge your votes for our Industry Choice of Partner and Hotshot Rising Star accolades at the Performance Marketing Awards: 2015. Voting for advertisers, networks or tech solutions and publishers will be open until Sunday (February 15), with a shortlist of popular entries following swiftly after.