Leaders in the MRM market demonstrate strong vision, ability to execute
LONDON, February 11, 2015 – Teradata Corporation (NYSE:TDC), the big data analytics and marketing applications company, today announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report.
This marks the thirteenth straight year Teradata has been named a Leader in the report, which was published by Kimberly Collins, research vice president, CRM, at Gartner on February 2, 2015.
The report compares category vendors based on completeness of vision in the Marketing Resource Management market and on their ability to execute that vision. Teradata Marketing Resource Management is one of several Teradata marketing applications in the Teradata Integrated Marketing Cloud, which also features Omni-Channel Marketing, Digital Marketing and Marketing Analytics.
“Teradata is honored by its continued presence in the Leaders Quadrant of the Gartner MRM Magic Quadrant. As we stay true to our vision and execute toward it, our focus remains on inspiring marketers to drive growth through data-driven marketing, while creating integrated campaigns based on individualised customer insight,” said Volker Wiewer, Vice President, International, Marketing Applications, Teradata. “As a long time leader in Marketing Resource Management, Teradata has helped thousands of companies around the world get more from their data so they can do more to bring value to their customer relationships and drive sustainable business growth.”
Teradata has licensed the Gartner Marketing Resource Management Magic Quadrant report, and it is available for complimentary download on the Teradata website
About The Magic Quadrant
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