Future plans unveiled today at Optimus Performance Marketing have highlighted the agency’s intention to become an ‘all-in-one’ solution for digital marketing needs. 

The company says it will be adding marketing strategy and social media services to existing departments for affiliate, lead generation and mobile marketing in the hope of catering for a greater number of brand requirements.

Optimus is investing £250,000 into its internal operation to help things along, while money has already been ploughed into the task with the hiring of digital marketing director Tom French last year.

Under one roof

The UK-based agency is hoping to broaden its expertise in 2015 and beyond, with French handling the crucial tasks of re-marketing the firm and making new services wholly cost-effective.  

His second objective fits very much in line with his employer’s core focus. According to a statement released this week, Optimus is looking to create a service offering to rival the likes of Mediacom and Saatchi, but without charging premium rates.

Mark Russell, CEO of Optimus, backed the hiring of French and the added services to pay dividends in terms of new business. 

Russell himself is no stranger to a shift in focus; he served as managing director at Optimus amid its rebrand from Existem-AM in 2011, which also saw the company branch out from its early beginnings in affiliate marketing.