PerformanceIN is proud to announce that this year’s Performance Marketing Guide is now available to download for free.
The fourth annual Guide consists of over 150 pages worth of informative content on the performance industry at present, as well as predictions of how it may evolve over the next 12 months.
Comprising sections on search, display, social, best practice and more, the Performance Marketing Guide 2015 acts as a whistle-stop tour for any advertiser, agency or publisher looking to apply a performance angle to their existing marketing activity.
New and old faces
Each section of the Guide is written by a specialist in the corresponding area or topic. This year sees Net Media Planet head up the entire Display category while Affiliate Window and Matomy lend their expertise to Mobile.
The Agile Commerce section returns for another year courtesy of analysis from Vouchercloud, with Linkdex Publisher Discovery, OMG and Tradedoubler tackling parts of the Data, Best Practice and Affiliate chapters respectively.
Last year saw the document welcome new sections on mobile display, real-time bidding and programmatic buying. With these now firmly settled in the average marketer’s agenda, the new sections to make it through to the Performance Marketing Guide 2015 include Native Advertising, Social ROI and Content Marketing Strategy.
Chris Johnson, editor at PerformanceIN, believes the new Guide could play a crucial role in helping companies understand performance’s shifting landscape.
“Trying to keep up with developments in an industry that consistently moves forward is no mean feat. Even some of the longstanding digital channels like display, social and search are being engulfed in a wave of innovation, meaning that some ‘tried and tested’ methods of achieving success just won’t work in our evolving climate.
“We hope this year’s Guide allows companies of all demographics to prepare for what’s likely to be a huge year for performance as an industry.”
The Performance Marketing Guide 2015 is now available to download exclusively at PerformanceIN.