As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.
For the full list of categories, please visit the Performance Marketing Awards 2015 website
The Travel and Leisure Award
Our judges will be looking for a travel and leisure campaign that has excelled either as a single entity or a joint collaboration with partners. A successful campaign will have utilised an effective communication strategy, innovative thinking, transparency, relationship management and impressive ROI.
Last year’s award winner was Commission Junction which implemented a hybrid commission structure for travel group TUI, integrating all commercial activity, data learning and consumer analysis, ensuring impressive revenue growth for the travel company.
The category is open to all demographics who have carried out a strong campaign between January 1, 2014 – January 30, 2015.
Dates to remember
30.01.15 – Standard entries close
06.02.15 – Late entries close
15.02.15 – Nominations close
03.03.15 – Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 – Award shortlist unveiled
12.04.15 – Voting closes
28.04.15 – The Performance Marketing Awards Ceremony in London
Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.