As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.

For the full list of categories, please visit the Performance Marketing Awards 2015 website

The Retail Award

Sponsored by multi-channel abandonment analytics platform Yieldify, the Retail Award celebrates campaigns that have delivered exceptional relationship management and impressive ROI, in addition to innovative thinking, transparency and a solid communication strategy.

Campaigns must fall between the judging period of January 1, 2014 – January 30, 2015 and can be entered either as a single entity or a joint collaboration with partners.

Last year’s Retail award went to digital media agency 7thingsmedia for their affiliate programme with Furniture Village.

The multi-channel strategy not only identified significant untapped opportunities within vital publisher and consumer areas, it implemented a data-led approach resulting in impressive ROI.

Dates to remember

30.01.15 – Standard entries close
06.02.15 – Late entries close
15.02.15 – Nominations close
03.03.15 – Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 – Award shortlist unveiled
12.04.15 – Voting closes
28.04.15 – The Performance Marketing Awards Ceremony in London

Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.