As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.
For the full list of categories, please visit the Performance Marketing Awards 2015 website
Best Brand Engagement Campaign Award
Successful entrants will be able to provide a solid example of a performance-based campaign which has fully met client objectives.
The campaign will have enabled a brand to effectively communicate and engage with consumers via one or more internal sources, web or email for example, or via external sources, such as print, video, Twitter and Facebook.
Judges will be looking for a campaign which has driven engagement either through a traditional media buy, a pure performance-based campaign or a hybrid between the two. Collaborative entries are welcome.
Last year the title was awarded to myThings for their work with Shop Direct digital department brands Littlewoods and Very.co.uk. This saw the creation of a retargeted video ad campaign which was personalised in real time. Judges were impressed with the incremental ROI the campaign delivered.
Dates to remember
30.01.15 – Standard entries close
06.02.15 – Late entries close
15.02.15 – Nominations close
03.03.15 – Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 – Award shortlist unveiled
12.04.15 – Voting closes
28.04.15 – The Performance Marketing Awards Ceremony in London
Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.