As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.
For the full list of categories, please visit the Performance Marketing Awards 2015 website
Best Paid Search Award
Sponsored by performance marketing agency R.O.EYE, the Best Paid Search Campaign title will be awarded to an entrant who can prove effective use of paid search, ROI and alignment to brand values throughout a successfully delivered campaign.
Formerly ‘Best Search Campaign’, this year will see awards for the Best Paid Search Campaign and Best Organic Search Campaign handed out separately.
Last year’s winners of the Best Search Campaign award, iProspect, worked to improve efficiency for Buy As You View (BAYV) - a seller of electrical and furniture items on a weekly repayment basis.
By using the company’s data to create an online geographical effort which would mirror Buy As Your View’s service footprint, iProspect was able to transfer the data onto Google Maps, allowing the information to hit each pay-per-click campaign.
Dates to remember
30.01.15 - Standard entries close
06.02.15 - Late entries close
15.02.15 - Nominations close
03.03.15 - Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 - Award shortlist unveiled
12.04.15 - Voting closes
28.04.15 - The Performance Marketing Awards Ceremony in London
Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.