R.O.EYE claimed Best Agency at last year’s Performance Marketing Awards, fending off competition from 7thingsmedia, Havas Media Group and Optimus Performance Marketing among others. 

Now titled Best Performance Marketing Agency, the award is expected to be one of the most hotly-contested prizes on offer when the PMAs roll into London’s Grosvenor House Hotel on April 28, 2015. 

In the lead up to this year’s ceremony, PerformanceIN caught up with R.O.EYE founder Mark Kuhillow to see how the award had changed things at his end.

You claimed our coveted Best Agency award last year. What was key to your success at the time?

Mark Kuhillow: A consistent approach to servicing existing clients and winning new business which generated significant growth in the business.

What has been the value of winning your award?

MK: Firstly, excellent recognition for the team who do the great work we do. Secondly, industry recognition has been of great significance from suppliers, clients and prospects alike. Doing create work is one thing, having it acknowledged by our peers is excellent validation of what we do.

How have things at R.O.EYE changed since last April?

MK: We have carried on with the core elements which won us last year’s award, giving us a stronger and better proposition than ever.

What types of things are you expecting from the agency entrants this year?  

MK: If I benchmark my expectations on what we do as an agency, I will be looking to see how agencies have innovated and used insight of customer and response data to drive greater volumes of valuable pay-for-performance sales for their clients.

Looking beyond the awards, what are your big plans for 2015?

MK: Whilst investing heavily in our cross-territory account management and technical departments, we have made a number of significant board-level appointments during 2014. We are extremely excited about our strength in managing multi-territory programmes whilst rolling out some highly innovative social performance solutions in 2015.