As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.
For the full list of categories, please visit the Performance Marketing Awards 2015 website
Best Organic Search CampaignAward
Formerly ‘Best Search Campaign’, this year will see awards for the Best Organic Search Campaign and the Best Paid Search Campaign separately.
The Best Organic Search Campaign award is designed for companies and organisations which have achieved outstanding results with a campaign in the search engine results pages (SERPS) through organic, natural or free listings.
Judges will be looking for results which include a rise in performance of natural search traffic, increased visibility across targeted keyword lists and the surpassing of revenue forecasts and campaign KPIs.
Last year’s winners of the Best Search Campaign award was iProspect, who worked to improve efficiency for Buy As You View (BAYV) - a seller of electrical and furniture items on a weekly repayment basis.
IProspect used data from BAYV to create an online geographical effort which would mirror Buy As Your View’s service footprint, which was then transferred onto Google maps, enabling the data to hit each pay-per click campaign.
Dates to remember
30.01.15 - Standard entries close
06.02.15 - Late entries close
15.02.15 - Nominations close
03.03.15 - Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 - Award shortlist unveiled
12.04.15 - Voting closes
28.04.15 - The Performance Marketing Awards Ceremony in London
Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.