As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.

For the full list of categories, please visit the Performance Marketing Awards 2015 website

Best Lead Generation Campaign Award

Sponsored by lead valuation and verification software company LolaGrove for the third year in a row, the Best Lead Generation Campaign award is open to those who have conducted a specific lead-based campaign that has firmly met client objectives by providing quality leads and sales through a smart, cost effective and ethical strategy.

Last year’s award went to Convertr Media for their technology to streamline the process of acquiring and delivering real time leads for the Fiat Group.

The technology enabled the automotive company to match relevant and strong performing publishers to each car brand and model. Convertr’s ability to drive consistent high-quality data and blend Fiat Group’s online and offline lead process impressed last year’s judges.

Judges will expect entrants to be able to quantify the relative value of the leads to the client, in line with the original client objectives during the judging period of January 1 2014 – January 30 2015.

Dates to remember

30.01.15 – Standard entries close
06.02.15 – Late entries close
15.02.15 – Nominations close
03.03.15 – Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 – Award shortlist unveiled
12.04.15 – Voting closes
28.04.15 – The Performance Marketing Awards Ceremony in London

Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.