As we continue our travel month at PerformanceIN, we brought you a flurry of travel-related content
The Exchange Lab’s Chris Dobson revealed how programmatic advertising is a heavenly match with travel brands, while Sojern’s Mark Rabe took a wider look at the technological innovations set to shape the travel marketing industry in 2015. Salecycle also looked at the issue of cart abandonment among travel brands.
PerformanceIN reported on how holiday room-letting site Airbnb logged over half a million users on New Year’s eve, but less positive news this week came with the closure of Scandinavian affiliate network Affiliator due to unprofitability.
There was plenty of advice on offer from leading experts, including what chief marketing officers should prepare for in 2015, Simon Walkers’ feature on the future of data and why it needs to become your ‘cultural focus’ this year and the affiliate network’s view on Christmas 2014
Contributing as a new PI columnist was group head of eCommerce at the EWM Group, Richie Jones, with a fascinating exploration on how ‘serendipitous encounters and coincidences’ litter the world of online technology.
Make sure you secure your place for the display advertising webinar ‘What to Expect in 2015’, taking place next week with Net Media Planet.
And finally, with the Performance Marketing Awards 2015 creeping ever closer, we’re continuing to give you a series of category overviews to help you with your entries. Keep an eye out for more in this series next week.