As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.
For the full list of categories, please visit the Performance Marketing Awards 2015 website
Best in Mobile Award
Sponsored by digital marketing agency Mango Storm, entries for this award must showcase a comprehensive mobile strategy that embraces the principles behind performance-based marketing.
Formerly ‘Best Mobile Marketing Campaign’, last year’s prize went to TradeDoubler for its work with The Body Shop. The collaboration delivered an omni-channel programme linking mobile, desktop and in-store sales, in addition to utilising mobile digital wallet technology Passbook.
Judges this year will be looking for campaigns in the form of an application or mobile web proposition, an innovative mobile campaign or a consumer proposition by a publisher or advertiser that has led to an increase in customer engagement and, ideally, sales.
Dates to remember
30.01.15 – Standard entries close
06.02.15 – Late entries close
15.02.15 – Nominations close
03.03.15 – Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 – Award shortlist unveiled
12.04.15 – Voting closes
28.04.15 – The Performance Marketing Awards Ceremony in London
Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.