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Performance Marketing Awards 2015: Best Social Acquisition Strategy Category Overview
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Performance Marketing Awards 2015: Best Social Acquisition Strategy Category Overview

PerformanceIN

As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.

For the full list of categories, please visit the Performance Marketing Awards 2015 website

Best Social Acquisition Strategy

Sponsored by Performance Marketing Agency R.O.EYE, this award category is for those who have utilised social platforms to create a successful individual channel acquisition strategy.

Formerly titled ‘Best Use of Social Media’, last year’s award was handed to Sainsbury’s customer reward scheme, Nectar, who won over the judges with its ‘Megapoints Treasure Hunt’ online competition, designed to promote the Nectar coalition campaign.

Nectar cardholders were invited to take part in the competition via the Nectar website or Facebook page and given a series of clues hidden on Nectar partner sites, with a selection of prizes donated by partners. The competition proved to be an innovative way of increasing brand awareness via social media.

In order to impress our judges this year, entries must include evidence of clear and concise campaigns which have driven users and/or significant revenues for commercial gain, leading to increased performance. This could be an individual product push, a smart user generation campaign or a targeted brand operation.

Dates to remember

30.01.15 - Standard entries close
06.02.15 - Late entries close
15.02.15 - Nominations close
03.03.15 - Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 - Award shortlist unveiled
12.04.15 - Voting closes
28.04.15 - The Performance Marketing Awards Ceremony in London

Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.

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Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

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