As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the regular entry closing date on January 30.

For the full list of categories, please visit the Performance Marketing Awards 2015 website

Third-Party Performance Marketing Innovation

The Third-Party Performance Marketing Innovation award is for an original idea that has enabled your clients to do more with their performance marketing activity.

This could be a multi-use solution or a single product innovation, but it must stand out from the work of competitors, have increased revenue and improved performance from harnessing this third-party solution in order to impress our judges.

Last year’s winner was Starcom Mediavest group with FeedSpark for ‘Credit Card Vu’. This tool enables finance advisers within the performance marketing industry to monitor the credit card market in depth, including insight into ranking, rate-change monitoring, market-price trend and competitor analysis, all in real time.

The award is open to any stakeholder who fits the above criteria during the judging period of January 1 2014 – January 30 2015.

Dates to remember

30.01.15 – Standard entries close
06.02.15 – Late entries close
15.02.15 – Nominations close
03.03.15 – Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 – Award shortlist unveiled
12.04.15 – Voting closes
28.04.15 – The Performance Marketing Awards Ceremony in London

Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.