As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.

For the full list of categories, please visit the Performance Marketing Awards 2015 website

Advertiser Innovation – sponsored by Net Media Planet

For this award, our judges will be on the lookout for innovation that will have ultimately improved revenue opportunities, engagement, communication, relationships or visibility.

This innovation could be technology-based or delivered through individual channels such as social media, mobile or display.

Last year’s winner, FusePump’s ‘Buy Now’ solution for Nokia, impressed judges by the ROI delivered. Buy Now was created to display offers for Nokia products from partner sites on, enabling the handset manufacturer to see the impact on sales and conversion rates.  

The category is open to advertisers that have showcased innovation within their performance marketing activity during the judging period of January 1 2014 to January 30 2015.

Dates to remember

30.01.15 – Standard entries close
06.02.15 – Late entries close
15.02.15 – Nominations close
03.03.15 – Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 – Award shortlist unveiled
12.04.15 – Voting closes
28.04.15 – The Performance Marketing Awards Ceremony in London

Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.