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Schaaf-PartnerCentric Refines Affiliate Program Management with New Sister Company
Image Credit Stuart Seeger Creative Commons license

Schaaf-PartnerCentric Refines Affiliate Program Management with New Sister Company


Texas-based affiliate marketing specialist Schaaf-PartnerCentric has announced the launch of a sister company, coreOPM, aimed at providing low-cost affiliate programme management for small firms.

CoreOPM claims to offer the fundamental services needed to launch and grow an affiliate program in-house.

These include management services often not viewed as viable for small businesses, who lack the resources to reach out and sign up their own affiliates.

Brook Schaaf, CEO of Schaaf-PartnerCentric, said: “CoreOPM allows advertisers to leverage the affiliate channel, for a fraction of the cost of traditional management.”

The new company also runs regular compliance checks for affiliate managers looking to ensure the health of their campaigns. Poorly-managed affiliate programmes are often to blame for loss in revenue from the channel, with a lack of campaign monitoring also increasing susceptiveness to ad fraud.

The owner of coreOPM has been providing affiliate program management solutions since 2006. First operating under the banner of Schaff Consulting, the company rebranded to its current title after the acquisition of internet marketing agency PartnerCentric Inc.  

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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