As 2014 draws to a close, it’s finally time to celebrate a terrific and in many ways groundbreaking year for content at PerformanceIN. 

Seeing the opportunity to look back on fond memories, we’ll be rolling out a series of top-10 lists for our most-read articles in 2014. Here are the results for our email category. 

Email is not Dead, it Needs More Focus on Lead Generation - Five strategies that will help you generate more leads and sales opportunities from your email marketing campaigns. 

Why Marketers Should be Sending More Emails - Marketers really should not be afraid of upping their email communications, according to the founder and COO of dotmailer, who shared some advice on increasing emails without spamming your mailing list. 

Email Marketing: What Not to Do in 8 Steps - Don’t go in blind… Don’t take the scatter-gun approach… email marketing is serious business. Make sure you’re not guilty of any of these offences. 

CPL or CPM: What’s Best for Your Email Campaign? - Matomy Media Group’s senior VP broke down the complex question of whether to utilise cost-per-lead or cost-per-impression in your email marketing. 

10 Ways to Improve your Email Marketing Campaign - Chris Boddice from email marketing leader dotmailer was on hand to give you ten ways to make the most of your email exploits. 

KLM Quadruples Email Conversions with Webtrends’ Real-time Data - This case study looked at how a leading airline saw high success rates on campaigns since using Webtrends’ analytics segmentation technology.

Identifying the ‘Moments of Truth’ in Your Email Campaign - Even if you have segmented your customer data effectively and you are targeting them regularly with relevant messages, you are not taking full advantage of the opportunities available to you…

How to Tap Into Black Friday and Cyber Monday with Email Marketing - The biggest shopping date of the year may have been and gone, but these pointers apply to any event. 

New Integrated Email Platform Launched by Clickwork7 - Performance marketing company Clickwork7, part of Submission Technology, announced the launch of a new platform which hopes to revolutionise email marketing for publishers. 

Email Marketing Boosts M-Commerce as Social Lags Behind - Mobile shopping in the US was set to rise to a worth of $50 billion by the end of 2014, but not thanks to promotional efforts on social media.