Traffic Drivers: Our Top 10 Most-Read Lead Generation Posts in 2014
As 2014 draws to a close, it’s finally time to celebrate a terrific and in many ways groundbreaking year for content at PerformanceIN.

Seeing the opportunity to look back on fond memories, we’ll be rolling out a series of top 10 lists for our most-read articles in 2014. Here are the results for our lead generation category.  

Lead Generation to Become Even Smarter in 2014
Peter Bell kicked off 2014, giving us the lowdown on lead generation for the year, including advances and trends in mobile, native advertising and incentive marketing.

Online Performance Marketing Generates £14 Billion in Sales
February saw the news that the ever-thriving online performance marketing (OPM) industry generated a £14bn in sales in 2013, according to the Internet Advertising Bureau.

Jay Radia, CEO of Yieldify – Shares Insights
PerformanceIN looked at a day in the life of Yieldify’s CEO, Jay Radia, who talked core values, chili-eating contests and leaving comfort zones.

Three New Rules for Customer Acquisition Marketing
Convertr’s Paul Cowin ran through collaboration, integration and real time – the three new rules for customer acquisition marketing.

Crobo Ramps Up International Expansion with China Office
Berlin-based performance marketing group crobo embarked on further international expansion with the opening of its China office in 2014.

NFC: Looking Beyond the Point of Sale
This year saw a dramatic rise in adoption for Near Field Communication devices as offline retailers took advantage of the possibility technology offers their businesses.

A New Era of Advertising: From Mad Men to Math Men and Back
Daniel Solden reviewed the new age of advertising, discussing attribution, knowing what to do and how to gain attention.

Older Brits ‘as Confident as Youngsters’ in Accessing the Web
Contrary to common misconceptions, iProspect revealed that older generations are as capable of navigating the internet and modern technology as millennials.

Three Lead Generation Channels (and How to Use Them Effectively)
Office Depot’s Sander Heussen talked us through his three favourite lead generation channels – search engine advertising, price comparison sites and affiliate marketing – and how to use them to your advantage.

Five Best Forms of Content to Generate Leads
Michael Juba looked at the importance of content marketing, making room for the five best forms of content to generate leads.