London analytics firm Yieldify has further emphasised its desire to expand into the ANZ market by opening up a new office in Sydney, Australia. 

The group plans on acting upon a recent surge in B2B confidence across Australia and New Zealand by placing a hub in one of the ANZ market’s prime business locations.

Australia has an online penetration rate of 83%, and where better for an analytics firm to move into than Sydney – a city with a burgeoning tech startup population. 

ANZ expansion

Like Sydney, Yieldify is also benefiting from the demand for business tech solutions.The new office is its third to open in the last 12 months.  

The company announced that James Taylor, Yieldify’s ANZ market lead, will head up the new operation after recently moving across from London. Speaking in light of the news, Taylor said Yieldify and Australia would make for the perfect match. 

“Australia’s dispersed populations and advanced delivery infrastructure have paved the way for a booming e-commerce market, meaning that our product and services are well positioned to drive value for brands in the region,” he commented.

Yieldify’s core offering is a multi-channel analytics and message delivery platform which helps companies solve issues such as cart abandonment. The concept of ‘right message, right time’ is very much embedded into software which aims to turn casual visitors into sure-fire converters.

The company’s products have also attracted plenty of attention and demand from the US market. PerformanceIN was in attendance at Yieldify’s New York-themed party last week, which was put on as a celebration for the company’s recently opened NYC hub.