PerformanceININside Performance Marketing
JOIN THE PERFORMANCEIN Top 50 Industry Players from 2017
WINNERS REVEALED!See who's the best of the best in 2018
View winners
Traffic Drivers: Our Top 10 Most-Read Display Posts in 2014
Image Credit Jakob Montrasio Creative Commons license

Traffic Drivers: Our Top 10 Most-Read Display Posts in 2014

PerformanceIN

As 2014 draws to a close, it's finally time to celebrate a terrific and in many ways groundbreaking year for content at PerformanceIN.

Seeing the opportunity to look back on fond memories, we'll be rolling out a series of top-10 lists for our most-read articles in 2014. Here are the results for our display category.  

Criteo Boasts Record Results in Latest FinancialsPerformance advertising company Criteo announced its first full set of financials since going public on the Nasdaq stock exchange late last year, with Q4 revenue jumping 57% since the same period in 2012.

Co-founder and CEO of YD, Shares InsightsYD's chief executive - now Yieldr's COO - Mendel Senf took us through a day running an Amsterdam-based programmatic marketing tech company. 

Responsive Web Design: Are you Considering Everything?Poor implementations of responsive web design often occur from bad planning or a false understanding about what the buzzword actually delivers. Sevenval's Jan Webering takes you through five areas you might have overlooked. 

Adaptive versus Responsive Web Design: Which One is Right for Your Business?The responsive and adaptive web design formats have come into vogue in the past few years. However, their radically different characteristics and effects can make for a difficult decision as to which you should implement.

Ebuzzing Absorbed into Teads as Part of Video Firms' RebrandAn ongoing rebrand at Ebuzzing & Teads saw the announcement of a change in company name. Representatives from both parties came out to highlight the natural links between Ebuzzing’s  technology-driven video ad solutions and Teads’ video ad management supply-side platform (SSP). 

10 Ways to Improve your Display Advertising CampaignCriteo's Sylvain Piquet took on display in our '10 Ways to Improve' series. 

Seven Landing Page Tips you Probably Never Thought ofThese counter-intuitive landing page tips from Clickthroo may seem exactly that, but are certainly worth testing.

Why Shift Toward Programmatic Display? - The director of programmatic solutions at Sq1, Nat Turner explained the nuances and benefits of real time purchasing, and why the power is shifting from the publishers and media providers to the advertisers.

What’s the Future for Display in a More Transparent World?Following Rakuten Marketing's purchase of DC Storm, Rakhee Jogia, the former's director of client services, shed some light on the role of display ads in an increasingly transparent landscape.

Where Next for Display Advertising in 2014?Online display continued to reinvent and refine itself at a rapid pace, with changes affecting all areas of the discipline from tracking, targeting and formats. PerformanceIN found that 2014 was the year in which online display made great strides towards better accountability.

Continue the conversation

Have something to say about this article? Comment above, share it with the author @markjpi or directly on Facebook, Twitter or our LinkedIn Group.

You may be interested in…

Webinar - Expectations for Display in 2015

Performance Marketing Guide: Display

Display advertising has evolved far beyond its humble beginnings. New technology has allowed inventory to be purchased in real time and ads are now targeted based on data from user interaction.   Still viewed as one of the strongest forms of advertising to demonstrate a b... Read more

Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

You may also like…