As 2014 draws to a close, it’s finally time to celebrate a terrific and in many ways groundbreaking year for content at PerformanceIN.
Seeing the opportunity to look back on fond memories, we’ll be rolling out a series of top-10 lists for our most-read articles in 2014. Here are the results for our display category.
Criteo Boasts Record Results in Latest Financials - Performance advertising company Criteo announced its first full set of financials since going public on the Nasdaq stock exchange late last year, with Q4 revenue jumping 57% since the same period in 2012.
Co-founder and CEO of YD, Shares Insights - YD’s chief executive – now Yieldr’s COO - Mendel Senf took us through a day running an Amsterdam-based programmatic marketing tech company.
Responsive Web Design: Are you Considering Everything? - Poor implementations of responsive web design often occur from bad planning or a false understanding about what the buzzword actually delivers. Sevenval’s Jan Webering takes you through five areas you might have overlooked.
Adaptive versus Responsive Web Design: Which One is Right for Your Business? - The responsive and adaptive web design formats have come into vogue in the past few years. However, their radically different characteristics and effects can make for a difficult decision as to which you should implement.
Ebuzzing Absorbed into Teads as Part of Video Firms’ Rebrand - An ongoing rebrand at Ebuzzing & Teads saw the announcement of a change in company name. Representatives from both parties came out to highlight the natural links between Ebuzzing’s technology-driven video ad solutions and Teads’ video ad management supply-side platform (SSP).
10 Ways to Improve your Display Advertising Campaign - Criteo’s Sylvain Piquet took on display in our ’10 Ways to Improve’ series.
Seven Landing Page Tips you Probably Never Thought of - These counter-intuitive landing page tips from Clickthroo may seem exactly that, but are certainly worth testing.
Why Shift Toward Programmatic Display? – The director of programmatic solutions at Sq1, Nat Turner explained the nuances and benefits of real time purchasing, and why the power is shifting from the publishers and media providers to the advertisers.
What’s the Future for Display in a More Transparent World? - Following Rakuten Marketing’s purchase of DC Storm, Rakhee Jogia, the former’s director of client services, shed some light on the role of display ads in an increasingly transparent landscape.
Where Next for Display Advertising in 2014? - Online display continued to reinvent and refine itself at a rapid pace, with changes affecting all areas of the discipline from tracking, targeting and formats. PerformanceIN found that 2014 was the year in which online display made great strides towards better accountability.