Performance-based online marketing network Daisycon has further expanded its Belgian operation with a new office and business collaboration.

Changing its Belgian address from Brussels to Mechelen, Daisycon, which has been operating since 2000, has announced a partnership with Belgian online agency FairEtail.

This follows Daisycon’s acquisition of Belgian affiliate network i-Affiliate in June, with the company looking to increase its market share in the country.

FairEtail services, which include providing advice and intelligence on the optimisation of affiliate campaigns in Belgium, will correspond with the ambitions of Daisycon to administer innovation features and opportunities to its publishers and advertisers.

Reinforced presence

Marko Dobroschelski, CEO at Daisycon, states that the expansion will reinforce Daisycon’s presence in the Belgian market.

“These developments will further intensify Daisycon’s Belgian operations. We look forward to  extend our upward trend in Belgium. FairEtail’s know-how and experience will surely prove useful for this.”

Dennis Kenis, managing director at FairEtail, also remarked on the opportunities presented by the partnership with Daisycon and the potential offered by the Belgian market.

“We are pleased Daisycon has asked us to assist in further strengthening Belgian activities, while keeping focus on high quality service. This is a great development for both advertisers and publishers and we are glad to contribute to this.’’

‘’The Belgian market offers quite some potential for affiliate marketing while the influence of competitors has only decreased lately”

Bad press

The expansion follows a flurry of bad press surrounding Daisycon which was fined earlier this year for unsolicited email marketing and found responsible for collecting email addresses through promotions, surveys and newsletters.

Dutch regulator Authority for Consumers and Markets (ACM) issued fines of €810,000 to Daisycon after it emerged that around two billion unsolicited commercial emails were sent to people without their permission, with recipients unable to unsubscribe.

Daisycon released a statement earlier this month clarifying, in light of the ACM case, the company’s financial stability was not at stake.