As 2014 draws to a close, it’s finally time to celebrate a terrific and in many ways groundbreaking year for content at PerformanceIN.
Seeing the opportunity to look back on fond memories, we’ll be rolling out a series of top-10 lists for our most-read articles in 2014. Here are the results for our affiliate category.
Affiliate Marketing Celebrates 20 Years – With affiliate marketing celebrating the big 2-0 this year, we looked back on how a group of plucky entrepreneurs managed to create the $4.6 billion industry that stands today.
Tradedoubler CEO Exits - PerformanceIN was one of the first outlets to catch word of former Tradedoubler CEO Rob Wilson’s exit in late April.
Quidco ‘Browser Extension’ Fuelling Advertiser Unrest? - Quidco made headlines in June as advertisers reported feelings of disgruntlement towards the publisher and an auto opt-in for its ’Cashback Reminder’ tool.
Rebate Sites Weigh in on Rakuten’s $1 Billion Deal for US Publisher - Rakuten’s $1 billion purchase of US cashback site Rebates was supposed to yield a hefty amount of good publicity for the acquiring firm. But with its ownership of affiliate network LinkShare guaranteeing visibility of data from Rebates competitors, a conflict of interest was the main theme to stem from affiliate-based reports.
Are Voucher Codes Killing Affiliate Marketing? - Must advertisers cut their voucher code ties in order to attract value-adding content affiliates? Andrew Slack pondered the question.
Zanox and Affiliate Window Announce Merger – Two of the biggest affiliate networks in Europe were brought closer together as a new-look board at zanox AG, part of the zanox group that owns Affiliate Window, was revealed.
Q&A: Mark Walters, zanox AG CEO, Discusses Affiliate Window Merger - After a new executive line-up was announced, zanox AG CEO Mark Walters told PerformanceIN about the company’s plans for the future.
Five Fascinating Affiliate Marketing Forecasts for 2014 – Seeing greater integration between online and offline, a shift up the value chain and a more regulated affiliate space, were Dan Cohen’s predictions spot on or way off?
Rakuten Marketing Snaps Up DC Storm in Latest Tech Acquisition – Rakuten’s marketing division was no stranger to a big-money purchase in 2014. Multi-channel measurement firm DC Storm joined the group at the end of May.
Performance Horizon Group Secures $10 Million in Series-B Funding – PHG’s plans for building on its US presence were unveiled as the company went about plotting the best use for $10 million in fresh investment.
Can’t see your name on the list? Keep an eye on PerformanceIN for traffic drivers in social, search, display and many more.