E-commerce conversion specialist Ve has made two acquisitions in as many weeks after completing a deal for French data visualisation firm qunb.
The UK-founded company is looking to create a new analytics service off the back of a buyout for qunb, which follows last week’s £7 million purchase of London online ad firm GDM Digital.
A yet-to-be-released product labelled ‘VeInsights’ is expected to absorb qunb’s analytics technology as Ve looks to provide its retail clients with an in-depth view of consumer trends around the e-commerce market.
Cyrille Vincey, CEO and co-founder of the acquired party, says a new link-up with Ve will create an “unrivalled” service for companies trading online.
Watching the market
A statement from Vincey states that his ten-strong team are “very excited” to be joining forces with Ve.
The entire qunb staff roster is expected to make its way across to Ve’s Paris office, which is one of 13 the company hold internationally.
“The sheer volume of data Ve will now be able to analyse and visualise will provide one of the most complete pictures we have ever had of the e-commerce market,” Vincey commented.
“This will help online retailers increase their sales but giving them insights into what consumers want now and in the future.”
Qunb’s offering is focused on the “laser-cut reporting” of web traffic. As part of a possible role at VeInsights - to be made available alongside five other Ve apps for online retailers - the company will be required to produce country-specific benchmark reports on the e-commerce industry.
Before a deal with Ve was struck, qunb had raised a total of $1 million in funding from various sources. Ve is a much bigger outfit with over 500 employees worldwide.
The company claims to be keeping tabs on 33% of the global e-commerce market and has set about increasing this proportion through its latest buy.
Ve deal for GDM Digital saw the company focusing on its digital ad business, delivered through another one of the company’s apps in VeAds. A merger of the technology is expected to be completed by the end of next year.