Performance marketing company Matomy Media Group has released its Q3 results which reveals revenue growth was primarily driven by mobile, video and social media advertising.
Matomy, which is publicly traded on the London Stock Exchange, also released operational and financial updates and results for the first nine months of the year. Q3 revenue at the company rose by 39% to $62.6 million, compared to Q3’s 2013: $45 million and adjusted Q3 EBITDA surged 68% to $5.2 million from Q3’s 2013: $3.1 million.
Matomy also made a sound move in the mobile advertising channel with the addition of European mobile programmatic advertising platform, MobFox, which suggested a heightened focus on omni-channel activity.
Strong market position
“As planned, we have significantly enhanced our mobile and programmatic advertising capabilities via the acquisition of MobFox” said Ofer Druker, chief executive officer of Matomy.
“We expect that MobFox's bespoke technology will enable us to reach a goal of 50% of revenues coming from mobile activity within less than five years.
“This has been a very productive quarter with substantial business developments, which we believe will strengthen our market position and drive our long-term profitability and sustained growth,” Druker added.
Also this year, global advertising company Publicis Groupe became Matomy’s largest shareholder following a partnership formed in October, with the advertising companyacquiring 24.9% of the company’s shares.
Over the last nine months, group revenue for Matomy has increased by 21% on a pro-forma basis to $191.7 million and adjusted EBITDA was boosted by 48% to $17.9 million at a 9.3% adjusted EBITDA margin.
Matomy reports that while the macro environment is ever challenging, the company has continued to trade positively and are positive with regard to trading in alignment with prevailing market forecasts.