PerformanceININside Performance Marketing
PI LIVE 2019
“Revolutionary” Shopping Platform, Retailcommon, to Land in US
Image Credit Michaela Simoncini Creative Commons license

“Revolutionary” Shopping Platform, Retailcommon, to Land in US


Retailcommon, the social shopping platform which allows online retailers to build customer engagement via their websites, is to launch in the US.  

A stateside debut for the company’s array of on-site communication tools had been rumoured after CEO, James Cunningham, earmarked the US as an ideal place to expand outside of Canada and Europe.

Based in Toronto, the company offers technology to help retailers deliver promotional content to web users as they peruse their e-commerce sites. So far approximately 20 million consumers have engaged with Retailcommon since the company was founded in 2008. Receptiveness among consumers has been boosted by the fact that all messaging is connected to the retailer’s website, with no external app download required.  

Month-on-month growth

PerformanceIN reported last month that RetailCommon had secured $2 million in Series A funding to enable a US launch at the start of November. The announcement indicated that while early signs had been positive, gaining stateside presence would be paramount to the company’s future success.  

Cunningham has now confirmed a US launch for Retailcommon as well as brief list of new clients, including Kenneth Cole, Payless Shoesource and department store giant Macy’s.  

According to the CEO, current Retailcommon partners are seeing a noticeable difference in their earnings thanks to the tool’s ability to keep consumers on a website.

“We are changing the way retailers and consumers think about social shopping,” he commented.

“Our current retail partners are seeing significant month-over-month growth as their customers spend increased time reviewing and sharing the promotional offers they see”.

Real-time insights

Retailcommon provides a highly measurable form of marketing for retailers wishing to boost their on-site conversions.

The tool covers all stages of the consumer engagement process and uses a Pinterest-inspired board to display the messages that brands create. After their announcements have gone out, a moderator can check back with the tool to assess the actions of each consumer in the moments after deployment.

Cunningham has previously stated that his company’s success owes a great deal to the ability to ascertain performance in real time, in a field where every second counts.

Continue the conversation

Have something to say about this article? Comment above or directly on Facebook, Twitter or our LinkedIn Group.

Richard Towey

Richard Towey

    Richard is a former head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. 

    Read more from Richard

    You may also like…