Performance marketing company Clickwork7, part of Submission Technology, has announced the launch of a new platform which hopes to revolutionise email marketing for publishers.

Clickwork7 claims its Email Service Provider (ESP) is a ‘world’s first’ integrated platform with Cost Per Lead (CPL) and Cost Per Action (CPA) offers which are carried over from its existing affiliate network.  

The new development aims to aid publishers in reducing costs and improving deliverability of email marketing campaigns, allowing them to instantly broadcast or schedule emails.

Max Pepe, Head of Clickwork7, commented on the new development which he hopes will eliminate the cost of broadcast and increase the publishers ROI.

“We are genuinely excited to offer email publishers an innovative and cost effective way to monetise their email data, effortlessly.

“Integrating hundreds of high converting CPL and CPA offers directly in to the platform itself makes the entire monetisation process incredibly simple, saving the busy publisher precious time, and therefore money.”

Secondary product

The email platform is being launched in conjunction with Freemail, a secondary new product from Clickwork7, which will allow email publishers to broadcast up to 700,000 free emails a month.

Freemail comes without contract and will include triggered email tools, a full reporting suite and auto-responder.

Although the product is still currently in Beta testing, the company claims it has already received a positive response from email publishers.