17th November, 2014: High-growth Ascot-based digital web business refreshes brand around belief that clients are more important than an agency’s name
Rawnet, a high-growth digital agency, today unveiled a purely visual identity, following entrepreneur and managing director Adam Smith’s acquisition of the full shareholding of the Ascot-based business.
The agency, which has grown 60% in the past 12 months and now has 40 full-time staff, embarked on a complete brand refresh to better reflect its changing business model and emphasise its shift in focus, from inward-facing to end user.
Smith acquired full ownership of the business this summer, completing his move from client-side commercial marketing director to agency owner.
Working with strategic brand and communications specialist Brilliant Path, the disruptive, nameless identity comprises two simple visual components, distilled from Rawnet’s ethos and proposition; these include an ascending zig-zag representing technology, conversion rates and user engagement, and a reverberating heart to underscore the company’s deep investment in people.
The new logo reflects both Rawnet’s commitment to making a commercial difference to its clients and the agency’s passion for creating ground-breaking work which benefits the end user respectively.
It follows an array of awards for Rawnet’s progressive work with ITV Studios, which saw a 94% increase in online engagement for the media giant’s distribution arm.
Rawnet, which is committed to expanding its team of senior strategists and producers in 2015, has also invested heavily in an in-house research lab to aid the development of digital services and technologies for the benefit of clients and the industry as a whole.
The industry-leading web tech agency, which currently ranks No.1 in The Drum Digital Census for companies with 26 to 50 staff, provides a complete range of services, from digital marketing, web design and development, through CRM, ecommerce, and mobile, to conversion optimisation, video and social marketing.
The agency’s roster of clients includes: ITV Studios, Ronald McDonald House Charities, Carphone Warehouse, Gumball 3000, BaxterStorey and The Berkeley Group.
Adam Smith, owner and managing director, said: “By introducing a purely visual logo, we are making a bold statement to show we focus on growing our clients’ businesses, rather than being internally focussed on the name of the agency itself.”
Smith strongly believes that an agency is only as good as its last project, and an agency should be confident enough to let the success criteria of previous projects do the talking.
He added: “We’re always helping clients realise that a highly converting website often means going against the common trend, being realistic about what users actually care about – talking less about themselves, and more about what they can offer their prospects.
“We are committed to achieving great things by being passionate about what we do, through the use of ground-breaking, cutting-edge technology. This new identity reflects our ethos and intention to expand the business internationally during the next 12 months.”
Rawnet is a multi-award winning digital agency based in Ascot, specialising in breaking new ground, engaging end users and stealing market share for our clients.
Our team of commercially driven digital specialists produces creative commercial campaigns which help solve our clients’ business challenges and build loyalty with their audiences. We are strategists, problem-solvers and innovators, bursting with knowledge and armed with an arsenal of digital technologies.
We provide our clients with a higher level of client service through skilled project management, cutting-edge technology and design expertise. We work with the best new digital tools to boost clients’ conversion rates and increase profitability.
Our work has spanned a wide range of market-leading brands, including ITV Studios, Ronald McDonald House Charities, Carphone Warehouse, Gumball 3000, BaxterStorey and The Berkeley Group.