Conversed using Kenshoo Social to optimise Facebook and Twitter advertising campaigns
Kenshoo (www.Kenshoo.com), the global leader in predictive marketing software and a Facebook Strategic Preferred Marketing Developer (SPMD), has announced a new partnership with Conversed, the leading social performance agency for the Belgium, Netherlands, and Luxembourg (Benelux) region.
Under the partnership, Conversed will use Kenshoo Social to manage social advertising campaigns for its clients on Facebook and Twitter. Kenshoo Social is an advanced platform that automates the creation, management, and optimisation of highly-targeted social marketing campaigns. Kenshoo has been named a repeat winner in the Facebook Innovation Competition for the online sales category for Intent-Driven Audiences and Demand-Driven Campaigns, and was also named the sole leader in The Forrester Wave™: Social Advertising Platforms, Q4 2013.
Conversed, which is based in the Netherlands and represents many international brands including HP, Skoda and Lexa, focuses on executing highly optimised social commerce campaigns for clients on Facebook, Twitter ad LinkedIn. Campaigns are optimised according to specific demographic, lifestyle, and keyword segments and devices, with conversion attribution mapped across online channels to drive further insights and campaign success.
Conversed has evaluated a number of Facebook preferred marketing developers but felt that Kenshoo provided the best fit for its needs, as Sander van der Kraan, Co-founder and Managing partner Conversed, explained: “After testing multiple platforms, we are more than confident to say that Kenshoo is the most flexible and advanced platform today and in the future. In terms of company culture, we feel Kenshoo is very like us; it is always seeking better ways to generate successful campaigns and has the drive and ambition to continue improving.”
Conversed has been particularly impressed with Kenshoo’s Intent-Driven-Audiences, a recent innovation which matches clicks on search engine ads to audiences on Facebook in real-time. It enables marketers to show ads to consumers that have searched for specific keywords and also lets them use Facebook’s targeting capabilities to find more customers like them. Another compelling value proposition is Kenshoo’s partnership with Facebook’s ad serving and measurement platform, Atlas, which gives advertisers a better understanding of performance across advertising campaigns via cross-channel and conversion reporting. Atlas’ highly-accurate multi-device tracking data can be automatically imported into Kenshoo’s campaign management solutions to help improve campaign efficiency.
Rob Coyne, Managing Director for Europe, Middle East, and Africa at Kenshoo, said, “We are delighted to be partnering with Conversed in Benelux. The mix of their performance-driven culture with our market leading technology in Social & Search is a compelling and powerful combination for marketers. I am convinced that this partnership will drive great results for all and continue to grow in strength. Sander and the team know how to make these channels work effectively and efficiently for brands”.
