Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. This week we head to Paris to speak to the chief executive at TVTY, Eliott Reilhac.
In one sentence, how would you describe what the company does?
TVTY is a moment marketing platform that helps advertisers synchronise their digital campaigns with TV ads and shows, sport and weather events.
What are the company’s unique selling points?
Advertising is about timing. With TVTY, advertisers optimise the timing of their ads to fit in the target audience’s journey. They sync their digital campaigns against context, which improve the reach and efficiency of their ads. They can do by pairing their usual ad technologies with the TVTY platform in a few clicks.
Within the last six months/year, what stands out as the company’s major milestones?
2014 marked a turning point for TVTY. In April, TVTY won the MIPCube Lab startup competition in Cannes. The company was crowned world’s best start-up in the field of TV and online video. In May, we raised $4.5 Million from Partech Ventures (existing shareholder), 360 Capital Partners and business angels. Then, we launched three new products: Sport Sync, Weather Sync and TV Analytics. At the end of August we opened our New York and London offices.
How long have you been in your current role?
Where are you based?
I am in Paris for now, New York soon.
What previous performance marketing-related companies have you worked at?
I co-founded the company before graduating, so this is my first job.
What are your main job responsibilities?
I mostly take care of business development and sales efforts.
Take us through what you get up to on a typical working Monday:
On Mondays, we have a morning meeting with my partner in charge of Product, the CTO, the COO and the head of innovation. This weekly meeting allows us to update each other on current projects and discuss possible improvements that could be made for our products.
After that, I run a conf call with sales teams to coordinate efforts in Europe and the USA.
I then have between two and five business meetings and calls in the afternoon. Plus numerous e-mails to answer!
What top three websites can you be found browsing during your lunch hour?
What are your top three tips for someone looking to get their hands on a job like yours?
- Have fun while working and stay positive.
- Really listen to your clients’ needs, don’t talk too much.
- Try to understand your business successes to replicate them.
Career-wise, where do you see yourself in three years time?
I love what I do. I see myself growing TVTY in three years time.
Tell us one thing people at work don’t know about you?
I’ve been practicing boxing for years.