Fashion-focused content publisher Fashionchick has announced that the latest version of its iOS app is now available in the UK.

The mobile app cuts a very different figure to its previous incarnation, which launched in 2012 and was considered a stripped-down version of the company’s desktop website. Its features were limited to simply clicking and purchasing a product.

Now, though, it offers consumers the option to save their favourite items to a digital wish list that can be edited at any point. There are also filtering options to help sift through shops and brands, while searching by category, colour or price.

After rolling out the redesigned and recoded version of the app across the firm’s other European territories, Fashionchick has brought the program to arguably its most mobile-savvy market.

“Seamless” multi-device experience

Fashionchick’s UK and Australia manager, Kavita Verryth, felt the new app was necessary to ensure that consumers were able to hop between devices without interrupting any decision making.

“The new App brings itself in line with the recent on-site design changes and the needs of our users. It ensures a seamless transition from the site to a mobile device allowing users to maintain their profiles and shop within the App itself. 

“Its availability on iPad is also a great new feature as we look to take advantage of the ever increasing and well-converting user base via tablets.”

Regular users of Fashionchick will also be able to use the app to browse the site’s latest fashion news, guides and advice to keep up to date on store information, trends, must haves, brands, exclusive discount codes and competitions.