Boostable has confirmed a $3.2 million round of seed financing to help bring technology like Facebook retargeting to marketplace sellers.

The ad platform integrates with systems such as Esty and Eventbrite to offer sellers an additional revenue stream through advertising. The plug-and-play solution lets sellers launch ad campaigns and track their results.

With its new financial backing, Boostable intends to partner with firms outside of e-commerce, such as marketplaces that dabble in ticketed events and crowdfunding. The company is also looking to move beyond Facebook advertising and into other channels including Twitter and Google.

Facebook backing

Seed investment has come from the likes of Morado Ventures, Omidyar Network, SVAngel, Digital Garage and Vast Ventures plus angel investment from Facebook’s David Marcus, Nanigans’s Ric Calvillo, Hiten Shah of Kissmetrics among others.

Sellers might be the main beneficiary of Boostable’s ad platform, but CEO of online marketing OpenSky, Jonathan Caplan, sees its integration as a traffic driver for his company too.

“Boostable’s unique solution is a win-win for us because it grows the sales of our sellers and our marketplace at the same time. Our sellers who use Boostable are seeing on average 2-4x return on advertising spend, reaching our shoppers even when they are not on our site.” 

Founded by Selcuk Atli and Alex Chang, Bootstable recently expanded its team to include ad tech and e-commerce companies including Facebook, Amazon, MediaMath and Turn.