London, October 14 2014 – ad2one, the UK’s leading digital sales house, has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director, on the back of the launch of its Premium Marketplace.
Nick Jerzembeck is promoted to Commercial Director having been at ad2one for nine years previously. Most recently Nick spent two years managing ad2one’s Australian office, returning to the London office in 2014. His extensive digital advertising industry experience includes areas such as performance advertising and online branding, as well as the management of both publisher and agency relationships.
The Commercial Director role will see Nick manage and lead the entire eBay team including sales, account management and advertising operations.
Neil Higgins is also promoted from Head of Sales to Sales Director. Neil is now responsible for ad2one’s sales strategy and leading the digital advertising and sponsorship teams across all digital platforms that deliver revenues on behalf of some of the world’s biggest brands, including BT.com, BT Sport, PlayStation, Currys, PC World, Transport for London and more. In this new role, he oversees the ad2one Direct, ad2one Audience and ad2one Premium Marketplace commercial teams whist working across the publisher recruitment strategy.
In his previous role, Neil specialised in leading the direct sales team and looking at ways of maximising revenue for publishers across web, mobile and video.
Grant Allaway, Group MD, ad2one, says: “These appointments come at a hugely exciting time for our business as we continue to strengthen our premium sales service for publishers across the digital landscape. They underline our continued investment in best-in-class digital sales talent, coupled with the very latest advertising technology as seen through our launch of the premium marketplace service which is enabling a premium approach to programmatic to be integrated into our sales campaigns in a powerful way. I am very much looking forward to working with both Nick and Neil as we deliver the very best sales service to our premium brand clients and agency partners.”
Last month, ad2one announced the launch of its Premium Marketplace, powered by AppNexus, offering buyers programmatic access to trusted premium inventory with engaging and highly relevant audiences. Over fifty household brands including Currys, PC World, Jamie Oliver, Square Meal, Delia Online, LastMinute.com and TfL will feature digital inventory in the new marketplace.
For further information, please contact:
Matt Bourn, Eleanor Crossman or Gemma Mejer on:
T: 020 7025 8021
ad2one (www.ad2onegroup.com) is the UK’s largest independent premium digital advertising sales house. As we move to an increasingly digital world, our mission is to generate maximum revenue for brands from all of their digital assets. We have been delivering innovative and creative solutions to clients such as BT.com, eBay and Sony PlayStation for over 13 years, across an exclusive selection of market-leading premium brands.
In Q4 2014, we launched Premium Marketplace offering access to over 50 household brands including Currys, PC World, Jamie Oliver, Square Meal, Delia Online, LastMinute.com and Transport for London. Our Premium Marketplace offers buyers programmatic access to trusted premium inventory with engaging and highly relevant audiences.
We represent our clients’ digital media platforms including web and mobile sites and connected games console networks. Our innovative digital sales services enable advertisers to reach and engage consumers whether at home or on the move, reaching in excess of 70% of the UK’s active online population.