Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click.

Influencer Marketing Creator Economy

Algowatch: May Social Media Updates

Stay ahead of the curve and check out all the social media algorithm updates that took place in May.

Influencer Marketing Creator Economy Newsdesk

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.

Creator Economy Influencer Marketing Partner+

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.

Creator Economy Influencer Marketing

Shape the Stage with CreatorFest Europe’s Community Pick

Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.

Performance Marketing Newsdesk

Performance and Commerce at the Core of WPP Media’s Launch

Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.

Influencer Marketing Creator Economy

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?

Affiliate Partnerships Performance Marketing Newsdesk

Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.

Affiliate Partnerships Performance Marketing Partner+

“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO

The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).

Influencer Marketing Newsdesk

Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility

VaynerMedia has officially joined the Influencer Marketing Trade Body, becoming the latest agency to promote responsible practice.

Affiliate Partnerships Performance Marketing

From Pub Meets to Portugal: Rosalyn Berrisford Reflects on Career Journey and Affiliate Marketing

Recorded at ThinkTank 2025, Roz Berrisford shares stories from her journey and spotlights current trends in Europe.

Partner+ Influencer Marketing

Esme Rice: From University to EMEA Influencer Lead at VaynerMedia

As the recently appointed Influencer Lead EMEA at VaynerMedia, Rice has had a spectacular career journey in the industry.

Affiliate Partnerships Newsdesk

Awin Launches First-Of-Its-Kind AI Platform for Affiliate Marketing

Described as a “leap into the future”, Awin’s new platform will use proprietary AI technology to present a unique and “radically simpler” approach to affiliate partnerships. We spoke to with Sam Beattie, Lead Product Manager of AI, to learn more.