Omni-channel marketing firm Rakuten Marketing has announced an official launch into two new European markets.

Under the recently rebranded umbrella, Rakuten Affiliate Network, Rakuten Attribution and Rakuten Display will be expanding to France and Germany, allowing for international campaigns, according to MD of Rakuten Marketing Europe, Mark Haviland.

“Our clients are demanding a cross-channel view, as well as cross-border capabilities, so these developments are designed to fit that growing trend,” he said.

“We now have the ability to demonstrate an attributed view for our clients and we are at an exciting crossroads in the evolution of digital marketing where technology is for the first time allowing marketers to deliver a complete omni experience.”

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While there will not be a local office in France or Germany at launch, PerformanceIN understands that Rakuten Marketing is looking to put people on the ground in the new future.

Rakuten Marketing also announced the appointment of a new chief technology officer in Seth Richardson, who steps up after co-founding attribution company DC Storm in 2004 before it was purchased by Rakuten.

Richardson started his career at popular nineties search engine AltaVista before going on to accumulate over 15 of experience in digital measurement. He will now be tasked with the development of cross-channel measurement technology.

Rakuten Marketing would not disclose if it has future plans to expand into European countries beyond France and Germany. In a statement to PerformanceIN the company stated that it wanted to concentrate on its current crop of markets.