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Poll Results: Do You Outsource Your Web Content?

Poll Results: Do You Outsource Your Web Content?


Each week PerformanceIN uses its reader poll to gauge the general consensus around some of the most hotly debated issues surrounding the advertising industry. 

Do You Outsource Your Web Content? The results are in.. 

“The result of this poll is no real surprise, as companies at all levels are really starting to buy into the concept of content marketing. Most of the companies we work with lack the internal skills or resource to create content internally, so they outsource. With the amount of crowd working platforms out there, not only is this easy to do, it's also highly cost-effective.”

“As Google continues to enforce changes that reward websites with quality, engaging, shareable content and penalise those without, this will only become more prominent.” - Martin Harrison, Director, Copify 

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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