Each week PerformanceIN uses its reader poll to gauge the general consensus around some of the most hotly debated issues surrounding the advertising industry. 

Do You Outsource Your Web Content? The results are in.. 

“The result of this poll is no real surprise, as companies at all levels are really starting to buy into the concept of content marketing. Most of the companies we work with lack the internal skills or resource to create content internally, so they outsource. With the amount of crowd working platforms out there, not only is this easy to do, it’s also highly cost-effective.”

“As Google continues to enforce changes that reward websites with quality, engaging, shareable content and penalise those without, this will only become more prominent.” – Martin Harrison, Director, Copify